Digital Advertising Analyst

What You’'ll Do

• Perform research to establish a strong understanding of client’s business goals and propose solutions and strategies that meet their needs and drive their success on the web

• Generate and provide resources to educate clients on the value of CRO, and actions involved to reach their goals

• Identify CRO opportunities for clients, and lead testing processes

• Manage ideation, planning, and execution efforts of CRO special projects, I.E. Design specs, freelancer contributions, etc.

• Perform A/B, website usability, and website conversion rate testing

• Interpret web analytics, demographic data, market research, and buyer behaviors as they relate to CRO efforts. Generate and execute strategies as they relate to findings.

• Prepare monthly digital marketing campaign reports

• Correct technical issues on the backend of website

• Champion CRO best practices for clients

• Direct the design of banner ads/landing pages, assuring that all web functionality is operating properly

What We’re Looking For

• Bachelors in Marketing, Communications, Information Systems, Business, Statistics or related major (Please include GPA on resume)

• Intermediate knowledge of CRO

• General knowledge of SEO

• General knowledge of Google Ads and Bing Ads

• General knowledge of Google Analytics

• General knowledge of HTML

• Minimum of 2 years experience in CRO or minimum of 4 years experience in the marketing industry

• Capable of working concurrently on several projects

• Excellent organizational skills and attention to detail