Increasing Revenue with Ecommerce SEO Services
Luna Coast Media can help you increase online traffic to your ecommerce website and subsequently increase online orders through our professional SEO services. Part of our process is using on-page and off-page SEO, meaning that we will embed the language that your target audience uses into your website itself as well as on the backend through keyword research so that your page will rank better on the results page.
When your page does better on search results, you will have more qualified customers within your target audience visiting your page because of proper SEO implementation. This leads to an increased conversion rate, as well as more sales and customer loyalty.
To learn more about how our talented team can assist you, contact us online today, or give us a call at (949) 281-9068.
When done right, ecommerce optimization strategies will help you rank highly, and your pages will provide the best solutions to a user’s search intent. Optimizing eCommerce sites can yield an ongoing, free source of high-converting organic traffic to your site. - Semrush.com
How we Build a Personalized Ecommerce SEO Services Plan
In order for SEO services to be effective at bringing in more online traffic and revenue, much detail must go into the process of the proper implementation of search engine optimization. Our team is equipped with the knowledge and skill necessary to ensure that our SEO services will give you the results you want to see.
Our process includes providing your business with a custom SEO strategy built on a wide variety of factors, including keyword research and optimization, product image optimization, content promotion, and more. You will receive an online project management schedule as well as a monthly report on keywords, traffic, and transactions.
Our Process for Ecommerce SEO Services
By having the right keywords, you will attract the right audience for your business. Using the language that your target audience uses when conducting an internet search is essential to bringing qualified customers to your website. This is because search engines compare the words or phrases that people search for to the words and phrases contained within your website. Thus, when the language is similar, your page will be presented to them higher up on the results page, as the search engine interprets levels of similarities as being levels of importance. That is, when there are more similarities, the search engine perceives your webpage as being more important to the person conducting the search and will present it to them higher up on the results page so that it is more accessible.
It can be challenging to know which words and phrases to put on your webpage and how they will fit onto your page. However, this is why we are here. Luna Coast Media is here for our clients to complete the search engine optimization process on their behalf so that they can achieve all of their business goals.
A large part of our process is keyword identification. Luna Coast Media will take a deep look into your webpage in order to find out which keywords and key phrases should be added to your webpage in order to better your web marketing campaign and reach the audience that will be of most value to you. After obtaining the needed information from thorough research, Luna Coast Media will be aware of how your business can better describe your product or service to do well on the search results page. Keyword research is the foundation on which your personalized ecommerce SEO plan is built.
Once we pinpoint the most valuable keywords and phrases, we will complete the process of keyword implementation, which refers to putting the pinpointed words and phrases onto your website. Common places to implement keywords are in your ecommerce website’s homepage, titles, various types of descriptions, and more. If you would like to take on the task of implementing keywords into your own writing, you are welcome to do so, but Luna Coast Media also offers ecommerce page and content development services, which can be viewed HERE.
Another aspect that is critical to SEO is product page optimization, as product pages are the most likely to populate in response to very specific phrases that a user may enter in an internet search. Product page optimization works by using long-tail keywords, which are the very specific phrases that a user looks up. In creating ecommerce product pages, Luna Coast Media will give each page a title, description containing keywords and phrases, and include the model number, if applicable. Images are also important to successful ecommerce product pages. Not only are images helpful to your potential customers, but search engines also use them to decipher what kind of information is included on your webpage. Images must also be optimized in order for search engines to be able to “read” them.
Another major component that goes into ecommerce SEO is navigation optimization. It is important that your ecommerce page is responsive, interactive, and inviting. This step includes making sure that your website is user-friendly, easy to understand, and contains appropriate categories or sections. Users tend to stay longer when a webpage is user-friendly and presented in a way that minimizes confusion and disorganization. Luna Coast Media can help design your business’s website with our web design services, which can be viewed HERE. Breadcrumb navigation, or the use of small links usually seen at the top of a page or section, is a great way to improve SEO for ecommerce. When users find that your website is easily usable, they will be comfortable clicking on the breadcrumb links that eventually lead them back to where they were previously.
Content creation is also of utmost importance in improving SEO for ecommerce pages. Having original content can quickly draw your target audience to your ecommerce page as opposed to a competitor’s page. Content is an umbrella term that refers to articles, blogs, press releases, and the like. Having original content is beneficial at relaying to your target audience that you are knowledgeable and trustworthy as well as giving search engines more information about what is contained in your website. By setting your business apart with personalized content that is new, you will experience a higher rate of conversions and become more competitive. For more information about Luna Coast Media’s general marketing services and how they can improve your business’s SEO, click HERE, or give us a call at (949) 281-9068.
Ecommerce SEO can benefit your business in many ways. By trusting Luna Coast Media to tackle your ecommerce SEO needs, you will reach high-value shoppers, optimize your entire product line, improve your online visibility while simultaneously making you more competitive, have a cost-effective marketing strategy, and generate long-term revenue, amongst other benefits. Are you ready to optimize your ecommerce page? Let’s get started! Our team cannot wait to work with you.
